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    LATEST NEWS/ARTICLES
    Time To Fulfill the XXR Backorders
    Atlanta, GA, July 25, 2013 - It seems that everywhere you call, you’ll hear the exact same message, “XXR wheels are on a nationwide backorder.” First Choice Wheels and Tires took the initiative to try and beat the system by ordering over a thousand wheels a year in advance. “Of course there was no way to order every single size and finish, so we wanted to stick with the most popular items. With a selection of 20,000 part numbers, you can see how this might get overwhelming” stated Dino Cajic, CEO of First Choice Wheels and Tires. He explained that “XXR is a brand that people want. If we can provide it sooner than the other guy you’ll come out on top. Our sales and marketing staff have spent hundreds of hours on XXR alone trying to predict which items will be popular a year from now. A year...

    Read More
    Other Latest Blogs

    • Time To Fulfill The Xxr B...
    • Wheel And Tire Financing ...
    • Method Race Wheels At Fir...
    • Mickey Thompson Classic I...
    • Buy Now On Mickey Thompso...
    • First Choice Wheels And T...
    • First Choice Wheels And T...
    • Pirelli Expands Premium P...
    • Terra Grappler Review...
    • Americas Good Design Awar...
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    Home :: Latest News and Articles

    Time To Fulfill the XXR Backorders^ Scroll to Top
    Atlanta, GA, July 25, 2013 - It seems that everywhere you call, you’ll hear the exact same message, “XXR wheels are on a nationwide backorder.” First Choice Wheels and Tires took the initiative to try and beat the system by ordering over a thousand wheels a year in advance. “Of course there was no way to order every single size and finish, so we wanted to stick with the most popular items. With a selection of 20,000 part numbers, you can see how this might get overwhelming” stated Dino Cajic, CEO of First Choice Wheels and Tires. He explained that “XXR is a brand that people want. If we can provide it sooner than the other guy you’ll come out on top. Our sales and marketing staff have spent hundreds of hours on XXR alone trying to predict which items will be popular a year from now. A year has passed and we have the wheels: now it’s time to let the people know.”

    About First Choice Wheels and Tires
    First Choice Wheels and Tires is a retail company specializing in online sales of aftermarket wheels and tires. The company has emphasized the importance of high quality since the day it opened, ensuring that customers return to First Choice Wheels and Tires again and again.

    First Choice Wheels and Tires knows the customer range differs and that's why they provide wheels and tires for all automotive enthusiast. First Choice Wheels and Tires will continue to strive to be not only the leader in online wheel and tire sales, but also a household name.

    Contact
    To learn more about First Choice Wheels and Tires
    Dino Cajic
    1755 The Exchange #345
    Atlanta, GA 30339
    Office: (800) 290-1683
    michael@firstchoicewheelsandtires.com
    http://firstchoicewheelsandtires.com

    ###
    Wheel and Tire Financing at First Choice Wheels and Tires^ Scroll to Top
    Atlanta, GA, July 24, 2013 - First Choice Wheels and Tires understands the economic times people are living in and that is why they are offering financing on all wheels and tires. “More often than not, customers are choosing the Bill Me Later option offered through PayPal” said Michael Brooks, sales representative at First Choice Wheels and Tires. Brooks continued to explain that “there is a significant amount of customers that are using this as an opportunity to improve their credit. If they have already used Bill Me Later, they’re looking for an alternative to boost that credit card score even higher. We use the same finance company as some of the other retail chains such as Mattress Firm.”

    Dino Cajic, CEO and co-founder emphasized the importance of offering financing to the consumers. He stated that “we have noticed substantial gains in overall sales after we introduced financing to our customers. After you think about it, most of the products we sell tend to cost over a thousand dollars; to a majority it’s difficult to give up that sort of cash especially when the product you’re buying is mainly for luxury.”

    About First Choice Wheels and Tires
    First Choice Wheels and Tires is a retail company specializing in online sales of aftermarket wheels and tires. The company has emphasized the importance of high quality since the day it opened, ensuring that customers return to First Choice Wheels and Tires again and again.

    First Choice Wheels and Tires knows the customer range differs and that's why they provide wheels and tires for all automotive enthusiast. First Choice Wheels and Tires will continue to strive to be not only the leader in online wheel and tire sales, but also a household name.

    Contact
    To learn more about First Choice Wheels and Tires
    Michael Brooks
    1755 The Exchange #345
    Atlanta, GA 30339
    Office: (800) 290-1683
    michael@firstchoicewheelsandtires.com
    http://firstchoicewheelsandtires.com
    Dino Cajic
    1755 The Exchange #345
    Atlanta, GA 30339
    Office: (800) 290-1683
    dino@firstchoicewheelsandtires.com
    http://firstchoicewheelsandtires.com

    ###
    Method Race Wheels at First Choice Wheels and Tires^ Scroll to Top
    Atlanta, GA, July 23, 2013 - If you are a Jeep owner, you know your selection of wheels. “Most owners run after the Rockstars or XD Series wheels, but a growing number of Jeep owners are preferring the Method Race Wheels” stated Michael Brooks, sales representative at First Choice Wheels and Tires. Brooks emphasized that First Choice Wheels and Tires “customers want something new and exciting: Method Race Wheels create that excitement. They’re extremely popular in the West Coast and we’re noticing a steady increase in interest on the East Coast.”

    “The reason for the overwhelming interest on the West Coast is based on the pure and simple fact that that is the area where Method Race Wheels concentrates their marketing efforts” explained Michael, Marketing Manager at First Choice Wheels and Tires. He noted that “Method is targeting the Baja Race Community which is located on the West Coast. Once Method starts expanding their national marketing efforts, the wheels are going to be unstoppable nation-wide.”

    First Choice Wheels and Tires continues to increase its sales of Method Race Wheels. The wheels can be viewed online at http://firstchoicewheelsandtires.com.

    About First Choice Wheels and Tires
    First Choice Wheels and Tires is a retail company specializing in online sales of aftermarket wheels and tires. The company has emphasized the importance of high quality since the day it opened, ensuring that customers return to First Choice Wheels and Tires again and again.

    First Choice Wheels and Tires knows the customer range differs and that's why they provide wheels and tires for all automotive enthusiast. First Choice Wheels and Tires will continue to strive to be not only the leader in online wheel and tire sales, but also a household name.

    Contact
    To learn more about First Choice Wheels and Tires
    Michael Brooks
    1755 The Exchange #345
    Atlanta, GA 30339
    Office: (800) 290-1683
    michael@firstchoicewheelsandtires.com
    http://firstchoicewheelsandtires.com

    Michael Brooks
    1755 The Exchange #345
    Atlanta, GA 30339
    Office: (800) 290-1683
    michael@firstchoicewheelsandtires.com
    http://firstchoicewheelsandtires.com

    ###
    Mickey Thompson Classic IIs at First Choice Wheels and Tires^ Scroll to Top
    Atlanta, GA, July 22, 2013 - Mickey Thompson Classic II’s were some of the hottest wheels sold on the market. The Classic II was discontinued and the Classic III was introduced into the market. “Although only slightly different, many people still prefer the Classic II’s. That’s why we bought the remainder” stated Dino Cajic, CEO of First Choice Wheels and Tires. The company currently has thousands of Classic II’s in stock. To view the entire inventory, contact First Choice Wheels and Tires at 800.290.1683.

    About First Choice Wheels and Tires
    First Choice Wheels and Tires is a retail company specializing in online sales of aftermarket wheels and tires. The company has emphasized the importance of high quality since the day it opened, ensuring that customers return to First Choice Wheels and Tires again and again.

    First Choice Wheels and Tires knows the customer range differs and that's why they provide wheels and tires for all automotive enthusiast. First Choice Wheels and Tires will continue to strive to be not only the leader in online wheel and tire sales, but also a household name.

    Contact
    To learn more about First Choice Wheels and Tires
    Dino Cajic
    1755 The Exchange #345
    Atlanta, GA 30339
    Office: (800) 290-1683
    dino@firstchoicewheelsandtires.com
    http://firstchoicewheelsandtires.com

    Sales
    1755 The Exchange #345
    Atlanta, GA 30339
    Office: (800) 290-1683
    sales@firstchoicewheelsandtires.com
    http://firstchoicewheelsandtires.com

    ###
    Buy Now on Mickey Thompsons Website^ Scroll to Top
    Atlanta, GA, July 22, 2013 - Mickey Thompson is a wheel and tire manufacturer with roots dating back to 1963. “We’re proud to carry Mickey Thompson’s entire selection of wheel and tire products” stated the Co-Founder and CEO of First Choice Wheels and Tires, Dino Cajic. He continued with, “We’re excited of Mickey Thompson’s new feature on their website: the Buy Now button.” The “Buy Now” button that Cajic is referring to allows retail customers to visit the Mickey Thompson website and purchase the item through one of their approved retailers.

    “It takes the pressure off of the end-user when trying to decide where they’re going to buy from” stated the companies’ marketing manager, Michael Brooks. In addition, “One of the most challenging aspects of internet sales is the fact that people have trust issues when it comes to giving their money to retail companies. It makes our job easier when the manufacturer lists us on their website.”

    First Choice Wheels and Tires can be found on both Mickey Thompsons and Dick Cepek’s websites.

    About First Choice Wheels and Tires
    First Choice Wheels and Tires is a retail company specializing in online sales of aftermarket wheels and tires. The company has emphasized the importance of high quality since the day it opened, ensuring that customers return to First Choice Wheels and Tires again and again.

    First Choice Wheels and Tires knows the customer range differs and that's why they provide wheels and tires for all automotive enthusiast. First Choice Wheels and Tires will continue to strive to be not only the leader in online wheel and tire sales, but also a household name.

    Contact
    To learn more about First Choice Wheels and Tires
    Dino Cajic
    1755 The Exchange #345
    Atlanta, GA 30339
    Office: (800) 290-1683
    dino@firstchoicewheelsandtires.com
    http://firstchoicewheelsandtires.com

    Michael Brooks
    1755 The Exchange #345
    Atlanta, GA 30339
    Office: (800) 290-1683
    michael@firstchoicewheelsandtires.com
    http://firstchoicewheelsandtires.com

    ###
    First Choice Wheels and Tires Introduces Diablo Wheels to its lineup^ Scroll to Top
    Atlanta, GA, July 19, 2013 - First Choice Wheels and Tires is proud to introduce Diablo Wheels to it's ever-expanding collection. Diablo Wheels is an aftermarket wheel manufacturer specializing in plus-sizes ranging from 20 inch to 32 inches in diameter. What makes the company stand out from the rest is that unlike most, they're straying away from the traditional chrome plated wheels and are instead actively focusing on exotically painted wheels.

    Dino Cajic, CEO and Co-Founder of First Choice Wheels and Tires is excited to see Diablo Wheels in his lineup of wheels. Cajic stated that "Diablo Wheels has an effective marketing strategy: We love to see when the manufacturers actually take initiative to market their own product. It''s sad but it's something that we face on a daily basis." Cajic continued on by saying, "It makes our online marketing strategy significantly easier when we have the manufacturer to feed off of. We see a great and productive future with Diable Wheels."

    About First Choice Wheels and Tires
    First Choice Wheels and Tires is a retail company specializing in online sales of aftermarket wheels and tires. First Choice Wheels and Tires has emphasized the importance of high quality since the day it opened, ensuring that customers return to First Choice Wheels and Tires again and again.

    First Choice Wheels and Tires knows the customer range differs and that's why they provide wheels and tires for all automotive enthusiast. First Choice Wheels and Tires will continue to strive to be not only the leader in online wheel and tire sales, but also a house-hold name.

    Contact
    To learn more about First Choice Wheels and Tires
    Dino Cajic
    1755 The Exchange #345
    Atlanta, GA 30339
    Office: (800) 290-1683
    dino@firstchoicewheelsandtires.com

    ###
    First Choice Wheels and Tires Introduces Free Shipping^ Scroll to Top
    Atlanta, GA, July 19, 2013 – The co-founder and CEO of http://firstchoicewheelsandtires.com announced today that First Choice Wheels and Tires will be offering free shipping to all customers on all wheels sold online.

    Wheel enthusiast and sales representative, Michael Brooks, saw the potential of growth and competitiveness within the marketplace. “Having the cheapest product is not enough anymore: You have to offer an additional incentive to complete the sale. We have realized that it’s equally important to work with your shipping companies as is with your suppliers. If you don’t get those discounts on freight it will be exponentially more difficult to make any sort of profit on your products, especially when you consider how heavy and expensive these wheels and tires are to ship.”

    Dino Cajic (CEO) believes that this will be a huge leap for First Choice Wheels and Tires. Cajic stated that “too many companies are striving for the same goal, but only a few that understand the game are going to be victorious in the end; We can only hope that we’re one of those few.”

    About First Choice Wheels and Tires
    First Choice Wheels and Tires is a retail company specializing in online sales of aftermarket wheels and tires. First Choice Wheels and Tires has emphasized the importance of high quality since the day it opened, ensuring that customers return to First Choice Wheels and Tires time and time again.

    First Choice Wheels and Tires knows the customer range differs and that's why they provide wheels and tires for all automotive enthusiast. First Choice Wheels and Tires will continue to strive to be not only the leader in online wheel and tire sales, but also a house-hold name.

    Contact
    To learn more about First Choice Wheels and Tires
    Dino Cajic
    1755 The Exchange #345
    Atlanta, GA 30339
    Office: (800) 290-1683
    dino@firstchoicewheelsandtires.com

    ###
    Pirelli expands premium product line^ Scroll to Top


    Pirelli continues to expand its range of premium products with the Winter Sottozero 3. Launched last month in Austria, the latest edition to Pirelli’s winter line-up guarantees top performance in wintry conditions. The tire’s safety, durability and grip were on display as a driving experience took over 400 European dealers between Seefeld, Austria and the Kuhtai pass, a route that climbs more than 2,000 meters.

    The new Winter Sottozero 3 is an Ultra High Performance tire developed for premium segment cars with a medium to high engine capacity, designed to enhance the sporting characteristics of the cars to which it is fitted. Its profile has been optimized to guarantee a longer tire life thanks to a uniform footprint. The shoulder, by contrast, is more rounded to expel more water. The deep grooves on the surface also help to improve the dispersal of water.

    Pirelli’s research laboratories have developed an innovative compound that – thanks to the use of specialized polymers that improve the mechanical, thermal and dynamic properties of the rubber – increases tire performance and road holding even on wet or icy surfaces. Backed by rigorous testing in the most extreme winter conditions throughout Italy, Austria, Sweden, Finland and New Zealand, the new Sottozero 3 continues to uphold Pirelli’s standards for safety, mileage and performance.

    For the 2013-2014 winter season, the Winter Sottozero 3 will be available all over the world for wheels from 16 to 21 inches in 11 different runflat sizes.

    www.firstchoicewheelsandtires.com

    http://www.pirelli.com/tire/us/en/news/2013/05/16/third-generation-of-winter-sotto-zero-introduced-in-austria/
    Terra Grappler Review^ Scroll to Top


    FRIDAY, JUNE 21, 2013

    Well I was chosen to be a NITTO Tire Terra Grappler Sampling Program . After seeing a banner ad on http://www.hardcoresledder.com (a snowmobile site) one morning and clicking on it seeing I was in the market to replace the tires on my Dodge truck I filled out a survey to see if I would be chosen. Well the guy that never wins won for a change. About four weeks go by and after looking over the NITTO tires a few times and hoping I would hear soon. The day after I ordered new tires I get an email saying you won and go to this site and pick out the size for your truck in the Terra Grappler and send it to us. The skeptic that I am still did not believe until I received an email saying your tires should be there in two weeks. Seven days later they were at my door. After having the tires mounted and balanced last night I will give you my first impressions. Part of the deal with being a “sampler” is you need to let people know your honest thought on the tire and get the word out.

    These are AT tires. Now normally I would not buy AT class tires as I like a quiet ride on the highway. I would normally go for an M/S 275/60/20 as I do a fair amount of highway drive but also have a camp in VT that is 6 miles down a dirt road and have to deal with snow and mud season. That being said I did do some research beforehand and everything I found said they are a quiet running tire. I am impressed as for how aggressive these tire look and yet they run smooth and quiet on the highway. Now I just removed my second set of tires from my truck that I will not mention there name, let’s just say they have a blimp and leave it at that. After 20,000 miles they were junk. This is after normal rotation and care. Never again! I also will say to be totally unbiased that I do like tires from the other company that uses that white round guy with the rolls as there trade marketing sign. But at around $1500 for four tires in my size that is not going to happen.

    So far so good. Driving into work this morning I was thinking boy these tires give a very cushioned ride on top of being smooth and quiet. Part of my responsibility of being a NITTO Tire sampler is to post my thoughts on the tires at about every 3500 mile. I will keep you posted on my real opinion of what I think.

    www.firstchoicewheelsandtires.com

    http://www.nittotire.com/News
    Americas Good Design Award^ Scroll to Top


    Nexen Tire Corporation receieved the most prestigious 'Good Design' Award for WINGUARD SPORT, UHP tire for winter season.Winguard Sport is praised for its innovative design that resembles a glacier and on in its side it shows a design that is created from a snowflake motive which is well noted for its visual usability to allow customers to recognize the product's characteristics. The product is developed to enhance driving stability in winter with asymmetric tread design upgrading and anti-hydroplaning and improving traction and cornering performance in both wet and snowy roads.

    Good Design Award is conferred annually by the Chicago Athenaeum Museum of Architecture and Design together with European Center of Architecture, Art, Design and Urban Studies. Every year, Good Design acknowledges the best design in 25 categories including electronics, transportation, Furniture, computer and architecture, among others. Good Design Award, in its 61st year is the world's most prestigious award with a long tradition.

    www.firstchoicewheelsandtires.com

    http://www.nexentireusa.com/about/awards