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Atlanta, GA, July 25, 2013 - It seems that everywhere you call, you’ll hear the exact same message, “XXR wheels are on a nationwide backorder.” First Choice Wheels and Tires took the initiative to try and beat the system by ordering over a thousand wheels a year in advance. “Of course there was no way to order every single size and finish, so we wanted to stick with the most popular items. With a selection of 20,000 part numbers, you can see how this might get overwhelming” stated Dino Cajic, CEO of First Choice Wheels and Tires. He explained that “XXR is a brand that people want. If we can provide it sooner than the other guy you’ll come out on top. Our sales and marketing staff have spent hundreds of hours on XXR alone trying to predict which items will be popular a year from now. A year...
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- UNI-T Technology
- Innovative Tire Design
- Innovative Roundness
- Innovative Compound
- Wide flow through grooves
- Wide footprint for excellent traction
- A combination of technologies that improves three primary factors of a tire's performance: the casing, the bead, and the tread
- A comprehensive tire design method that improves handling in wet or dry conditions and reduces irregular treadwear by combining an ideal tread design, casing shape, materials and construction
- Rounder overall tire shape provides better balance for wet or dry handling
- L.L. Carbon utilizes a special form of molecular re-engineered carbon black, a key factor in improving tire wear while enhancing wet performance
- Contribute to good wet performance
Promotes traction in wet or dry conditions
Contributes to ride comfort
CONTINUOUS SHOULDER RIBS
Increases tread life
As the new century arrived, Firestone was convinced automobiles were the future. In 1900, he moved to Akron, Ohio, which was soon to become the rubber capital of the world, and began manufacturing his own tires in a small old foundry. In just six years, sales of Firestone tires surpassed $1 million.
As the demand for tires grew, Firestone set the pace with innovations that included the pneumatic tire, an improvement over the difficult-to-mount clinchers then in use; the demountable rim, which for the first time made it easy for drivers to change their own tires; the first angular non-skid tread, which made automobiles easier to control; the gum-dipping process, which guarded against heat build-up; and the first successful set of low-pressure balloon tires that allowed cars to travel at faster speeds with greater safety and comfort.
In 1911, the first Indy 500® was held and Firestone tires were on the winning car. Since then, Firestone-equipped racers have maintained a strong presence in the Sunday races. From 1920 through 1966, every winner at the Indy 500® had one thing in common - Firestone tires.
Firestone became a household name as the company continued to grow and make its mark on the country. People began shopping at Firestone one-stop service centers that sold not only tires, but car service and batteries. Within 13 years of opening the first store, the Firestone network of stores grew to 575 and offered 2,200 different items. In homes across America, people tuned in each week to hear the "Voice of Firestone" radio program that started in 1928 and ran for the next 36 years. And, Americans followed the footsteps of Harvey Firestone as he championed the drive to improve the infrastructure of the country with modern highways and better roads.
As the century began to draw to a close, the company, which had long held a strong international presence, began looking for an international partner to help it compete more effectively on a global scale. In 1988, the Bridgestone Corporation of Japan purchased the Firestone Tire and Rubber Company. It was the largest investment ever of a Japanese company in an American company.
The merger created a truly new global company that brought Firestone's manufacturing capabilities and production operations to Bridgestone. The merger positioned the company to sell tires internationally and leveraged technological advances that included UNI-T®, which improves tire traction on wet surfaces, and UNI-T AQ™, which keeps performance at optimum levels even as tires wear.
In 1995, the Firestone name returned to Indy racing after an absence of more than two decades and soon reclaimed some familiar territory - the winner's circle.
Fifteen years after the two companies merged, Bridgestone Americas has entered the new century just as it began - with fire: to continually innovate, to offer the best, to win the race and to make the lives of people safer and easier. Harvey S. Firestone would have been proud.