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Atlanta, GA, July 25, 2013 - It seems that everywhere you call, you’ll hear the exact same message, “XXR wheels are on a nationwide backorder.” First Choice Wheels and Tires took the initiative to try and beat the system by ordering over a thousand wheels a year in advance. “Of course there was no way to order every single size and finish, so we wanted to stick with the most popular items. With a selection of 20,000 part numbers, you can see how this might get overwhelming” stated Dino Cajic, CEO of First Choice Wheels and Tires. He explained that “XXR is a brand that people want. If we can provide it sooner than the other guy you’ll come out on top. Our sales and marketing staff have spent hundreds of hours on XXR alone trying to predict which items will be popular a year from now. A year...
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|Section Width (mm):||255|
|Max Load:||2271 lbs|
|Max PSI:||50 psi|
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Imagine an all season performance tire designed to offer true grip and increased traction that ultimately advances driver confidence whatever the weather condition. With the ZIEX ZE912, Falken has developed a tire with full-depth sipes encircling the tread, coupled with high-volume circumferential grooves and high angle variable cross grooves, that brings together the spirit of performance driving in all climates.
When faced with wet conditions, the ZIEX ZE912 features increased hydroplane resistance and increased tread stability by evacuating water away, delivering improved grip composure, while its hybrid-asymmetric pattern produces better dry performance. A genuine touring tire with confidence, through a 65,000 limited mileage warranty on 60/65 series and 40,000 limited mileage warranty on 55 series and under. This results in a tire that performs regardless of the condition of the road each and every season.
INFINITE SIPE SEQUENCE
Increases traction in winter months while improving over all grip.
provide the driver with visual cues to help maximize tire life
have a stronger steel cord, and offer better wear and performance
JOINT-LESS NYLON CAP PLY
increased durability at high speeds and promotes long lasting even wear.
HIGH TENSION CARCASS
increases handiling response and high speed stability
HIGH ANGLE VARIABLE CROSS GROOVES
increases tread stability while effectively evacuating water away from the contact area
40,000 miles / 64,000 km limited warranty
65,000 miles / 104,000 km limited warranty
Falken Tire prides itself on its in-house branding and creative capabilities designed to assist the consumer by providing key information on its brand and multiple product lines. The fully staffed advertising department and motorsports team also strive to help Falken Tire fully maximize exposure and build upon its successes through the company’s American Le Mans and Formula Drift programs. Falken’s uncompromising Formula Drift program captured the 2011 championship for the second year in a row, and its ALMS team brought home two wins in the extremely competitive GT class of the American Le Mans Series.
The tire manufacturer also has made great strides in the off-road category, showcasing the capabilities of Falken’s WildPeak All-Terrain tire at multiple events across the country. Falken also serves as the Official Truck Tire of the Monster Energy AMA Supercross series and enjoys strong ties to Defending Champion Ryan Villopoto.