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Atlanta, GA, July 25, 2013 - It seems that everywhere you call, you’ll hear the exact same message, “XXR wheels are on a nationwide backorder.” First Choice Wheels and Tires took the initiative to try and beat the system by ordering over a thousand wheels a year in advance. “Of course there was no way to order every single size and finish, so we wanted to stick with the most popular items. With a selection of 20,000 part numbers, you can see how this might get overwhelming” stated Dino Cajic, CEO of First Choice Wheels and Tires. He explained that “XXR is a brand that people want. If we can provide it sooner than the other guy you’ll come out on top. Our sales and marketing staff have spent hundreds of hours on XXR alone trying to predict which items will be popular a year from now. A year...
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|Over 100,000 sq. ft. of stocked space|
|Over $8 million in inventory|
|Extremely competitive pricing|
|Discounted shipping rates|
|Free Mounting and Balancing on sets|
|Section Width (mm):||243|
|Max Load:||1521 lbs|
|Max PSI:||50 psi|
FEATURES: SILICA ENRICHED COMPOUND
designed and tested to meet the demands of European roads, the new silica based compound provides superior traction and grip for those seeking ultra high performance.
retains the tires profile during some of the most extreme driving conditions, helping to improve high speed stability and handling.
JOINT-LESS NYLON CAP PLY
increased durability at high speeds and promotes long lasting even wear.
ASYMMETRIC VARIABLE TREAD DESIGN
with large outside shoulder blocks, provide enhanced cornering and better braking traction while reducing tire noise.
THREE WIDE CIRCUMFERENTIAL GROOVES
effectively evacuates water and significantly improves hydroplaning resistance for outstanding wet handling.
offer greater tread rigidity, superior grip and high speed stability.
UTQG 440-A-A W-RATED
40,000 miles / 64,000 km limited warranty
UTQG 600-A-A V-RATED
60,000 miles / 96,000 km limited warranty
Falken Tire, known for its innovative product, competitive nature and technological developments, is setting the stage for a new category in ultra high performance tires. The introduction of the AZENIS PT722 A/S, premium performance touring tire is specifically targeted at consumers looking for a smooth, quiet UHP tire without sacrificing performance or tread life. Falken believes the emphasis on tread life in the UHP category has been overlooked. The PT722 will provide the same outstanding performance level expected from every Falken product and still manages to maximize the value for the consumer.
The unmatched combination of features offered by the PT722, delivers one of the best warranties available in the ultra high performance category. This newly developed tread compound delivers a compelling 60,000 mile limited treadwear warranty in sizes featuring the 600-A-A UTQG rating and 40,000 miles for sizes with the 440-A-A UTQG rating.
Whether looking for an Original Equipment replacement or aftermarket plus-size fitment the PT722 is the right tire for almost every consumer, covering 44 sizes from 16 inch to 20 inch wheel fitments.
Falken Tire prides itself on its in-house branding and creative capabilities designed to assist the consumer by providing key information on its brand and multiple product lines. The fully staffed advertising department and motorsports team also strive to help Falken Tire fully maximize exposure and build upon its successes through the company’s American Le Mans and Formula Drift programs. Falken’s uncompromising Formula Drift program captured the 2011 championship for the second year in a row, and its ALMS team brought home two wins in the extremely competitive GT class of the American Le Mans Series.
The tire manufacturer also has made great strides in the off-road category, showcasing the capabilities of Falken’s WildPeak All-Terrain tire at multiple events across the country. Falken also serves as the Official Truck Tire of the Monster Energy AMA Supercross series and enjoys strong ties to Defending Champion Ryan Villopoto.