Who We Are

First Choice Wheels and Tires is an online retail company specializing in online sales of aftermarket wheels and tires. Only the best is good enough. First Choice Wheels and Tires has emphasized the importance of high quality since the day it opened, ensuring that customers return to First Choice Wheels and Tires again and again.

We know that our customer range differs and that is why we are willing to provide them with as many different options as there are styles. We have wheels and tires for off-road trucks such as Dick Cepek, Forza Offroad, KO, LRG, Mamba, Metal Mulisha, Method Race Wheels, Mickey Thompson and Pro Comp as well as wheels and tires for SUVs such as Borghini, D Centi, Delinte, Phino, Red Sport, Scarlet, Sevizia, U2, Velocity and Versante.

If import tuning is more the customers niche, we have wheels and tires to satisfy both the European and Asian markets with brands such as A2K, Advanti Racing, Forza Sport, Konig, Maxxim, Privat, XIX and XXR. First Choice Wheels and Tires also carries OE and American Muscle brands. With such an enormous selection, we hope that the customers will have enough time to review them all.

Since online retail is our business, we have spent thousands of hours perfecting every single detail of our website. We not only wanted to make the website extremely simple to use, but we also wanted to create a system that automates hundreds of employee tasks to not only speed up the process of receiving and sending information that the customer may need instantly but also to free up mundane employee tasks so they can focus more of their attention on the customer.

First Choice Wheels and Tires owns hundreds of domain names and can be found across countless social media websites and blog sites. We are here to provide access to the First Choice website in any way that the customer may think off.

With the owner being a web-programmer by profession, we know the importance of Social Media and Blog sites as well as Search Engine Optimization and that is why our staff spends thousands of hours every year working on each.

However, we also know the importance of offline customer interaction. That is why our customers can find us in magazines such as DUB and shows such as the DUB show. In 2012, customers had the opportunity to interact first hand with First Choice staff at two different DUB shows. First Choice Wheels and Tires will continue to strive to be not only the leader in online wheel and tire sales, but also a house-hold name.


It is the mission of First Choice Wheels and Tires to provide customers with aftermarket wheel and tire products and knowledge that satisfies their desires at the right price.


First Choice Wheels and Tires vision is to be the world leader in aftermarket wheel and tire retail by offering a wide range of products at competitive prices and by having an abundance of stock.

Core Values

  • Accountability
  • Community
  • Consistency
  • Diversity
  • Efficiency
  • Empowerment
  • Innovation
  • Integrity
  • Leadership
  • Passion
  • Quality
  • Respect
  • Safety
  • Service Excellence


  • To promote a profitable and sustainable business activity that meets the customers needs.
  • To gain the competitive edge.
  • To increase the companys role in relations to social responsibility.
  • To provide excellent customer service.