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Atlanta, GA, July 25, 2013 - It seems that everywhere you call, you’ll hear the exact same message, “XXR wheels are on a nationwide backorder.” First Choice Wheels and Tires took the initiative to try and beat the system by ordering over a thousand wheels a year in advance. “Of course there was no way to order every single size and finish, so we wanted to stick with the most popular items. With a selection of 20,000 part numbers, you can see how this might get overwhelming” stated Dino Cajic, CEO of First Choice Wheels and Tires. He explained that “XXR is a brand that people want. If we can provide it sooner than the other guy you’ll come out on top. Our sales and marketing staff have spent hundreds of hours on XXR alone trying to predict which items will be popular a year from now. A year...
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|Section Width (mm):||235|
|Max Load:||1929 lbs|
|Max PSI:||50 psi|
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Over 100,000 sq. ft. of stocked space
Over $8 million in inventory
Extremely competitive pricing
Discounted shipping rates
Free Mounting and Balancing on sets
ALL NEW SILICA COMPOUND
maximizes tread life while improving performance across all temperature ranges
ASYMMETRIC TREAD DESIGN
provides excellent performance across multiple driving conditions. outside blocks provide enhanced high speed dry handling, while the inside tread area provides the grip for wet and snow traction
help create additional biting edges which enhance snow and ice traction
offer greater tread rigidity, superior grip and high speed stability
improves high speed stability and handling
HIGH TENSION CARCASS
increases handling response and high speed stability
Falken Tire prides itself on its in-house branding and creative capabilities designed to assist the consumer by providing key information on its brand and multiple product lines. The fully staffed advertising department and motorsports team also strive to help Falken Tire fully maximize exposure and build upon its successes through the company’s American Le Mans and Formula Drift programs. Falken’s uncompromising Formula Drift program captured the 2011 championship for the second year in a row, and its ALMS team brought home two wins in the extremely competitive GT class of the American Le Mans Series.
The tire manufacturer also has made great strides in the off-road category, showcasing the capabilities of Falken’s WildPeak All-Terrain tire at multiple events across the country. Falken also serves as the Official Truck Tire of the Monster Energy AMA Supercross series and enjoys strong ties to Defending Champion Ryan Villopoto.