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Atlanta, GA, July 25, 2013 - It seems that everywhere you call, you’ll hear the exact same message, “XXR wheels are on a nationwide backorder.” First Choice Wheels and Tires took the initiative to try and beat the system by ordering over a thousand wheels a year in advance. “Of course there was no way to order every single size and finish, so we wanted to stick with the most popular items. With a selection of 20,000 part numbers, you can see how this might get overwhelming” stated Dino Cajic, CEO of First Choice Wheels and Tires. He explained that “XXR is a brand that people want. If we can provide it sooner than the other guy you’ll come out on top. Our sales and marketing staff have spent hundreds of hours on XXR alone trying to predict which items will be popular a year from now. A year...
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|Section Width (mm):||235|
|Max Load:||1984 lbs|
|Max PSI:||44 psi|
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The WILDPEAK H/T continues to expand the opportunities for Pick-up Trucks and SUVs for smooth motoring whatever the season, whether it be on a long highway ride, a little assertive performance or a quick run to the soccer field. WildPeak H/T offers a combination of superb dry handling and responsive wet braking on all roadway surfaces, and with its aggressive tread pattern, Falken has optimized traction and control of irregular wear performance. All of the great characteristics of the original WildPeak have been incorporated into the latest version of the tire, along with additional features such as High Stiffness Wide Steel Belts, which dramatically enhance rigidity of the tread, providing improved handing and high-speed stability; and a high tension casing ply that balances both driving stability and comfort. With excellent economy from its high mileage tread, and optimal ride comfort highlighting steady, quiet performance, WildPeak H/T carries on all the capabilities of its technologically advanced product line and outclasses the competition.
FOUR LARGE CIRCUMFERENTIAL STRAIGHT GROOVES
enhance both anti-hydroplaning and wet grip performance
NEW STYLISH SIDEWALL DESIGN
paired with high tension casing ply and special hard bead apex provides good looks and driving comfort
VARIABLE PITCH SHOULDER DESIGN
provides flat, even wear and reduces tire noise
MULTI-WAVE LATERAL SIPES
improves wet traction and increases all-season performance
SYMMETRIC NON-DIRECTIONAL 5 RIB TREAD DESIGN
provides optimal handling/stability and comfort, while allowing multiple rotation patterns to help fight irregular wear
60,000 miles / 96,000 km limited warranty
Adding the Wildpeak H/T, a dedicated highway, all-season M+S rated tire, offering a superb combination of exceptional dry handling and ultra-responsive wet braking on multiple roadway surfaces, enables Falken to meet the needs of drivers who are looking for the best light truck and SUV tire on the market today, according to Falken’s Vice President of Marketing, Andrew Hoit. “Today’s consumers need a tire capable of delivering an outstanding value without sacrificing performance,” he added.
The Wildpeak H/T delivers a 60,000-mile limited warranty, and features Falken’s specially designed tread pattern which optimizes traction, control and durability.
A key market for the WildPeak H/T is ½-ton to ¾-ton pickup owners of the Ford F150, Chevy Silverado and Dodge Ram, with up to 40 choices offered in OE diameters.
“We are excited to build on our success and momentum in the Light Truck category with the expansion of the Wildpeak family of products. The Wildpeak A/T, launched in early 2010, has received stellar reviews from the media, and we have every reason to believe the new HT is going to continue carrying the Falken brand message in the same high quality, high performance direction,” stated Hoit,
“The H/T integrates important features that enable improved gas mileage, along with a wide steel belt, which dramatically enhances rigidity of the tread and provides improved handing and high-speed stability; a high tension casing ply that balances both driving stability and overall comfort. These benefits make Wildpeak H/T a highly functional all-season tire.” Falken’s Wildpeak product lines continue to serve as the Official Truck Tire of the Monster Energy AMA Supercross series, and will be on display at all race events throughout the 2012 season.
Falken Tire prides itself on its in-house branding and creative capabilities designed to assist the consumer by providing key information on its brand and multiple product lines. The fully staffed advertising department and motorsports team also strive to help Falken Tire fully maximize exposure and build upon its successes through the company’s American Le Mans and Formula Drift programs. Falken’s uncompromising Formula Drift program captured the 2011 championship for the second year in a row, and its ALMS team brought home two wins in the extremely competitive GT class of the American Le Mans Series.
The tire manufacturer also has made great strides in the off-road category, showcasing the capabilities of Falken’s WildPeak All-Terrain tire at multiple events across the country. Falken also serves as the Official Truck Tire of the Monster Energy AMA Supercross series and enjoys strong ties to Defending Champion Ryan Villopoto.