Everyone knows where the deer and the buffalo roam: at home, on the range. The Falken High Country A/T tires are an all terrain automotive tired designed so you can enjoy the bison on the off-roads and return home on a paved road.
FALKEN TIRE, a Sumitomo Rubber Industries brand, was launched in its native country of Japan in 1983 and introduced to the North American market two years later. At its inception, Falken was created as the flagship high performance radial brand under Ohtsu Tire and Rubber. Now, more than two and a half decades later, Falken has become a well-known, stand-alone brand that focuses on UHP (Ultra High Performance) products while utilizing professional motorsports to further develop and improve products for worldwide distribution.
Falken Tire prides itself on its in-house branding and creative capabilities designed to assist the consumer by providing key information on its brand and multiple product lines. The fully staffed advertising department and motorsports team also strive to help Falken Tire fully maximize exposure and build upon its successes through the companyís American Le Mans and Formula Drift programs. Falkenís uncompromising Formula Drift program captured the 2011 championship for the second year in a row, and its ALMS team brought home two wins in the extremely competitive GT class of the American Le Mans Series.
The tire manufacturer also has made great strides in the off-road category, showcasing the capabilities of Falkenís WildPeak All-Terrain tire at multiple events across the country. Falken also serves as the Official Truck Tire of the Monster Energy AMA Supercross series and enjoys strong ties to Defending Champion Ryan Villopoto.